SPECIALISTS OF THE PANTONE INSTITUTE FOR COLOR PROGNOSIS AND COLOR STANDARDS HAVE CHOSEN A BOLD AND PROVOCATIVE SHADE OF ULTRAVIOLET.
The Pantone Institute has released its report on modern colors, which will play major role in this year's projects in the exciting world of design. This decision was reached after long expert studies and consultations with designers and manufacturers. The color, which will be the focus of attention, is ultraviolet, as reported on the organization's website.
The color is portrayed as a "bold, provocative violet shade of 18-3838 Ultraviolet, combining originality, ingenuity, devotion and striving for the future."
The complex violet tone makes us think about the boundless secrets of the space and the future of mankind. The immense night sky symbolizes endless possibilities and inspires the search for new ones.
Violet is a symbol of unconventionality and creative beginnings. Many contemporary artists in the field of music and fine arts have embedded in their creativity shades of this color as a symbol of individuality and self-expression, says Pantone.
The American company, which deals with color experiments, influences many different industries - fashion, printing, interior design, advertising, cinema and more. The organization has been selecting the color of the year since 2000, and the color of 2017 was the yellow-green hue called Greenery - the color of hope.