{"id":8521,"date":"2018-07-18T09:43:54","date_gmt":"2018-07-18T09:43:54","guid":{"rendered":"https:\/\/atg-design.com\/uncategorized\/neuro-architecture-influence-of-forms\/"},"modified":"2025-09-11T11:24:28","modified_gmt":"2025-09-11T11:24:28","slug":"neuro-architecture-influence-of-forms","status":"publish","type":"post","link":"https:\/\/atg-design.com\/en\/all-en\/neuro-architecture-influence-of-forms\/","title":{"rendered":"Neuro-architecture \u2013 influence of forms"},"content":{"rendered":"[:bg]\n<h3>Scientists explain why we love symmetry so much and how our heart rate changes while observing a beautiful building.<\/h3>\n<p>The perception of interior<strong> and exterior,<\/strong> as well as our self-esteem, is directly dependent on the peculiarities of the work of our brain. This is the subject of <strong>neuro-architecture.<\/strong> <\/p>\n<p>Perhaps you have ever felt uncomfortable or trapped in a certain building. Perhaps the hallway was narrow and long, with no visible exit or a poorly lit room with a low ceiling. Or vice versa: amazement and delight being in another interior.  <\/p>\n<p><a href=\"https:\/\/atg-design.com\/all\/nevro-arhitektura\/attachment\/neuroarchitecture3\/\" rel=\"attachment wp-att-4036\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4036\" src=\"https:\/\/atg-design.com\/wp-content\/uploads\/2018\/07\/neuroarchitecture3.png\" alt=\"\" width=\"1200\" height=\"800\"><\/a><\/p>\n<p>A whole science is devoted to the study <strong>of the brain reactions<\/strong> of this or that space \u2013 <strong>neuro-architecture. This<\/strong> is not a style or trend of architecture. The fusion of neuroscience and architecture studies the human response to the built environment. Even now we can understand why we react in one way or another to a certain building or space.  <\/p>\n<p><strong>How does our brain react?<\/strong><\/p>\n<p>Certain cells in the hippocampus respond to geometry and how space is organized. Every time we enter a room, house or any <strong>space,<\/strong> these cells are busy <strong>navigating and storing<\/strong> spatial information in the form of cognitive maps. <\/p>\n<p><a href=\"https:\/\/atg-design.com\/all\/7-stroitelni-tehnologii-promeniat-sveta\/attachment\/architecture-building-concrete\/\" rel=\"attachment wp-att-3892\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3892\" src=\"https:\/\/atg-design.com\/wp-content\/uploads\/2018\/06\/architecture-building-concrete.png\" alt=\"\" width=\"1178\" height=\"785\"><\/a><\/p>\n<p>As an experiment, remember a space where you were uncomfortable and wanted to leave. At this point, your heart will start working faster and your breathing will speed up. This is because your body will start producing adrenaline and cortisol \u2013 stress hormones.  <\/p>\n<p>Our <strong>physiological state<\/strong> has a huge impact on our health. Bearing in mind that most people spend most of their lives in <strong>public spaces<\/strong> \u2013 the architecture of homes and workplaces are extremely important to our <strong>well-being.<\/strong> <\/p>\n<p><a href=\"https:\/\/atg-design.com\/all\/nevro-arhitektura\/attachment\/neuroarchitecture7\/\" rel=\"attachment wp-att-4037\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4037\" src=\"https:\/\/atg-design.com\/wp-content\/uploads\/2018\/07\/neuroarchitecture7.png\" alt=\"\" width=\"1200\" height=\"800\"><\/a><\/p>\n<p><strong>People&#8217;s reaction is different, isn&#8217;t it?<\/strong><\/p>\n<p>Faithfully! There is no <strong>universal reaction, our<\/strong> initial reaction to space very often differs from subsequent ones, once <strong>space<\/strong> has already become familiar to us. Add to this our experience lived in this space. For example, the brains of two people will react differently to the same room if one of them has successfully passed an interview and the other has been fired. Scientists are also studying differences in people&#8217;s ages and cultural experiences, which can dictate preferences.    <\/p>\n<p><a href=\"https:\/\/atg-design.com\/all\/nevro-arhitektura\/attachment\/rucksack-magazine-258839-unsplash\/\" rel=\"attachment wp-att-4038\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4038\" src=\"https:\/\/atg-design.com\/wp-content\/uploads\/2018\/07\/rucksack-magazine-258839-unsplash.jpg\" alt=\"\" width=\"4096\" height=\"2730\"><\/a><\/p>\n<p><strong>What do we unconsciously look for in a room?<\/strong><\/p>\n<p>Of course, not everything on our wish list is dictated by biology, although this is what <strong>neuro-architecture explores. We<\/strong> look for different spaces for different types of <strong>communication. When<\/strong> we need to communicate, we look for <strong>open spaces, and<\/strong> at the same time, we choose a closed space when we want to be alone with <strong>our emotions.<\/strong><\/p>\n<p>Arbitrary <strong>proportions<\/strong> of buildings very often negatively affect people&#8217;s perceptions. The more correct <strong>the building<\/strong> is built using <strong>the golden ratio<\/strong> and other proportions, the better it is perceived by people. The golden ratio is a universal manifestation of <strong>structural harmony.<\/strong>  <\/p>\n<p><a href=\"https:\/\/atg-design.com\/all\/nevro-arhitektura\/attachment\/neuroarchitecture4\/\" rel=\"attachment wp-att-4035\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4035\" src=\"https:\/\/atg-design.com\/wp-content\/uploads\/2018\/07\/neuroarchitecture4.png\" alt=\"\" width=\"1200\" height=\"800\"><\/a><\/p>\n<p>Research shows that the fa\u00e7ade has a strong influence on our perceptions: symmetrical ones evoke more<strong> pleasure and emotions. For<\/strong> example, facades with <strong>complex textures are more liked,<\/strong> and monotony causes less brain <strong>activity.<\/strong><\/p>\n<p>For their part, Canadian professors prove that people are good at perceiving curves in <strong>architecture. People<\/strong> like curved paths, perhaps because they generate what environmental <strong>psychology<\/strong> calls &#8220;secret.&#8221; In short, we prefer spaces that <strong>attract<\/strong> us with the gradual disclosure of new information. <\/p>\n<p><a href=\"https:\/\/atg-design.com\/all\/nevro-arhitektura\/attachment\/neuroarchitecture6\/\" rel=\"attachment wp-att-4034\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4034\" src=\"https:\/\/atg-design.com\/wp-content\/uploads\/2018\/07\/neuroarchitecture6.png\" alt=\"\" width=\"1200\" height=\"800\"><\/a><\/p>\n<p><strong>How to take advantage of the neural architecture?<\/strong><\/p>\n<p>It is important to know what we need and how the supposed <strong>design<\/strong> will make us feel put into perspective. The personality of each of us dictates our <strong>preferences and aspirations.<\/strong> For example, if a person is an introvert, he is unlikely to feel good in an open-type guest. <\/p>\n<p>If we are looking for <strong>a new home,<\/strong> it is necessary to think about our old experience: where we were <strong>comfortable,<\/strong> in what interiors we experienced discomfort, and in which, on the contrary, we felt in a good mood. It is good to determine in advance what can work in our case. This requires<strong> patience and attention<\/strong> to your feelings and emotions.  <\/p>\n<p><strong>Trust your feelings!<\/strong>[:]\n","protected":false},"excerpt":{"rendered":"<p>[:bg] Scientists explain why we love symmetry so much and how our heart rate changes while observing a beautiful building. The perception of interior and exterior, as well as our&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-8521","post","type-post","status-publish","format-standard","category-all-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuro-architecture \u2013 influence of forms - atg-design.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atg-design.com\/en\/all-en\/neuro-architecture-influence-of-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuro-architecture \u2013 influence of forms - atg-design.com\" \/>\n<meta property=\"og:description\" content=\"[:bg] Scientists explain why we love symmetry so much and how our heart rate changes while observing a beautiful building. 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