Immersive installations, sensory-rich paths and art performances show the latest in 2019 from the world of design, presented with the finesse of art
Milan is a metropolis with many faces, and in the month of April, within a week, its appearance acquires even more nuances. During the two largest events in the field of design and architecture – Salone del Mobile and Fuorisalone (Milan Design week), designers and influencers from all over the world validate trends and determine the directions of influence in every aspect of design.
Photo: Andrea Mariani
And if until now you thought that fashion weeks are the most inspiring and fascinating events, believe me – Design week presents in one place unlimited combinations of creativity in many forms of fashion, design, architecture and art, provoking the biggest brands to stand out with sustainable and innovative ideas.
Photo: www.inexhibit.com
Fuorisalone conquered the entire city. In recent years, it has become an opportunity for the culture of design to be elegantly conveyed to the general public, immersing itself in the many realities and faces of Milan. On the other hand, Salone del Mobile is the most prestigious furniture exhibition, shaping a strong potential for personal meetings between customers and representatives from the retail sector to grow into business relationships.
Focus events of the Salone del Mobile
This year, Salone del Mobile creates two special and very emotional installations that put Leonardo da Vinci in its main focus. Positioned in the heart of Milan, AQUA is an expression of Salone del Mobile’s desire to revive its strong connection with the city. The purpose of the installations is to “immerse” visitors in a memorable cultural and emotional experience. Again through the prism of design, Leonardo’s vision and approach are presented.
AQUA. Leonardo’s Vision – In an innovative LED installation, water is the main character in the experience and represents the connection with the traditional event for the city.
Location: Conca dell’Incoronata
Photo: www.salonemilano.it
DE-SIGNO. The Art of Italian Design Before and After Leonardo – is a visual and musical illustration that pays a well-deserved tribute to the achievements of the great artist not only in design, but also in artistic mastery.
Location: FIERA MILANO, RHO
Photo: www.salonemilano.it
Follow the blog to experience Milan Design Week 2019 through the eyes of ATG design. [:]
