Feel Me experience is the first of a series of events focused on cultural and architectural monuments
National Student House is a pearl in the heart of Sofia – an institution unique in its character and history. With its architectural features, it attracts the attention of arch. Iveta Popova – co-founder of Design Lab. and leading architect of ATG design, and becomes the center of an alternative pop-up art event, a mix between sensory theater and immersive performance, initiated by herself.
Photographer: Mihaela Draganova
“Art has always been a way to raise pressing issues and it is through the Feel Me experience that we aim to do this – to draw the attention of the professional community to the Student House and the case of its renovation.” – says arch. Iveta Popova.
Photographer: Mihaela Draganova
Inspired by the experience of a sensory performance in New York, on the one hand, and the world design forums with her many art installations, on the other, Iveta brings them together into one. Feel Me experience is a theatrical performance created in the context of the spaces of the Student House, and with its sets and installations it takes the first step towards changing the place.
Photographer: Mihaela Draganova
“Although the building ages beautifully, it is on the verge of collapse due to a fire in 2001. I believe that together with other colleagues from the architectural industry, by creating an expert group, we could revive the Student House and help rethink its spaces so that they meet the needs of modern youth with their design and function. ” – says arch. Dare.
Photographer: Mihaela Draganova
The event will take place with new dates in the period May 28 – June 7 with only 6 days in which you can visit the performance that provokes the senses. The event was postponed for implementation after more than 2 months due to the security and health protection measures that were recommended by the Ministry of Health and the Ministry of Culture. Although it was at the final stage of preparation, the FEEL ME experience will be born anew at the end of May.
A pop-up “Breathing Bar” in the Main Lobby of the building will welcome guests. Created with the special plates of Fiandre Active Clean Air & Antibacterial Ceramic™, it is a mix between an art installation and a real bar.
Photographer: Mihaela Draganova
On the opening evening – May 28, the organizers have prepared a festive program. Tickets are limited, and only a few people will experience the first-person experience.
